Orchestrate for Simple

AI and automation turn managing hybrid cloud platforms into an easy, self-service commodity for both business and IT 

The journey toward a cloud-based infrastructure nowadays seems like a walk in the park. But it’s still far from standard. Different perspectives on privacy, security, scalability, costs, and manageability – to name just a few – can lead to wildly varying scenarios. They can involve multiple suppliers, multiple technologies, and a mix of public, private, and on-premises deployment. It’s a hybrid world out there, and it can bring more complexity than desired. This is where “Service Orchestration” becomes crucial, providing the power of the cloud through a unified platform of simple, easy-to-consume services, no matter what route is chosen.


  • Organizations have fluctuating needs centered around attributes such as security, privacy, integration, flexibility, costs, and standards. The near future of cloud delivery models will thus involve a combination of public (agile and cost-effective) and private (secure and self-managed) deployment, likely to be delivered by multiple providers. This hybrid cloud reality brings complexity.
  • A cloud orchestration platform allows transparency and access to all cloud services through a single and central portal. With such an automated – and increasingly AI-enabled – platform, the IT department can offer, manage, and charge back current and future cloud services in the most efficient way.


  • A leading global supplier in logistic services deployed a hybrid cloud solution underpinned by a professional cloud management platform (CMP), with a focus on value through the orchestration and automation functions. The result was an integrated digital factory solution for cloud-native application development, enabled by a robust DevOps delivery approach.
  • A Dutch distribution organization migrated its entire application landscape from an on-premises infrastructure to an off-premises, cloud-based IaaS and SaaS, all made possible by an industrialized migration factory. It delivered significant cost savings and increased agility.


  • Taking the full benefits of a cloud-based infrastructure (including agility, security, innovation, and cost reduction) without having to manage the unavoidable complexity of hybrid scenarios.
  • Transparency of which cloud services are actually being used by which business unit and for what purposes.
  • AI-enabled and cognitive self-service capabilities for the business side, improving speed to market and the alignment between business and IT.