No Process

A process without a fixed flow, seamlessly adapting to its environment, is that even a process anymore?

The best process? Consider no process at all. As the need for radical business agility continues to accelerate, established business process management tools will only bring you so far in terms of their ability to respond to complex customer events in real time. Driven by context-sensitive, analytical insights and AI, fixed and inflexible processes can be replaced by powerful reasoning systems. These systems fluidly adjust to whatever situation occurs by using rules and algorithms to decide the next best action and employing the precise resources available to swarm the case at hand. It provides you with an enterprise heartbeat locked on digital speed.


  • Automate case building with AI figuring out the intent of a request and interrogating core systems to build a case file for the case worker
  • Dynamic case management systems capture and process business events across process silos, providing end-to-end intelligence and optimized outcomes on a case-by-case basis.
  • Business Rules Management System (BRMS) solutions externalize decision logic from applications, allowing both IT and business experts to define and manage decision logic. This logic is then executed by Business Rule Engine (BRE) systems.
  • Complex Event Processing tools analyze the context stream – or “event cloud” – around an event that occurs in order to identify the most optimal response and action.


  • A transport company used AI-based case management to streamline and automate the management of customer correspondence leading to an 85% reduction in manual case preparation and handling effort.
  • A European tax agency used a business rules management system to extract the logic around computing benefits from its core applications in order to adapt more quickly to changing regulations.
  • A government organization used a case management system both to optimize the allocation of its scarce personnel resources to new unemployment cases and to track progress and outcomes.
  • A global bank utilized a complex business event processing platform to ensure a consistent, real-time customer experience across multiple digital channels with quickly evolving products in various regions.


  • Customer-centric decision-making with a radical impact on agent productivity when dealing with customer cases.
  • Identifying hyper-personalized next best actions in real time
  • Split-second responses to high-volume data streams and events in real time, in particular around the Internet of Things and digital customer channels
  • Optimizing scarce enterprise resources to deliver the best outcome for every case
  • Highly flexible business logic that can be defined and adapted on the fly, in or very near to the business