Unified customer data for personalized marketing experiences across channels
Financial services firms globally are seeking answers for ways to increase operational efficiency, leverage data and analytics to improve customer experience and optimize marketing spend.
With CDP, companies can unify all their first-party customer data and enrich it with third-party data to create a comprehensive single view of the customer.
CDP can enable financial services firms to unify customer data across all data sources eliminating silos, and accurately creating comprehensive unified customer profiles. This helps empower marketers with actionable insights to deliver personalized real-time marketing campaigns with better ROI with superior omni-channel customer experiences.
How Capgemini can help?
Capgemini’s Customer Data Platform (CDP) offering enables FS firms to create a persistent, unified customer view and orchestrate customer journeys that are dynamically adjusted for the channel, content and customer preferences. Through each stage of the CDP lifecycle, Capgemini will partner with you to explore, design and implement the right platform that will help you realize business outcomes.
A successful CDP implementation requires a holistic approach. Capgemini’s business-led, technology agnostic approach draws on deep global financial services expertise enriched by industry-leading analytics and data science expertise. Backed by our rich experience in delivering next generation marketing solutions globally, we are able to drive actionable insights and measurable business outcomes for our clients.