What can Customer Data Platforms do for you?

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Financial services firms globally are seeking answers for ways to increase operational efficiency, leverage data and analytics to improve customer experience, and optimize marketing/advertising spend.

Capgemini’s Customer Data Platform (CDP) is a packaged software solution that employs a unified, persistent and analytically-driven view of individual customers based on data from interactions across multiple data sources (CRM, clickstream, transactions, third-party, etc.) and is already benefitting firms around the FS industry.

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