Tomorrow just arrived – accelerating transformation in retail

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Can a hybrid digital-physical retail brand really exist? As the world of retail reimagines the shopping experience, our podcast examines whether there’s still a place for the high street store as part of a true omni-channel shopping model.

The way we shop and consume goods has been changing for several years, but the high street has been slow to adapt – until now. Steve Hewett, Gordon Young and Rob Hollands chat with show host Molly Hall about the sudden acceleration of retail transformation in our Future Sight podcast episode The Store of Tomorrow.

Retail is not alone in undergoing digital transformation. Banking. Education. Utilities. Change is everywhere. And pretty much all sectors have had to slam their foot on the accelerator pedal in 2020 as commerce and services moved online almost overnight.

There are winners and losers in retail, with some great success stories of brands pivoting to roll out a truly omni-channel experience. For example, shopping via video conferencing, or augmented reality in virtual fashion retail stores.

These winners are making the experience as seamless and relevant to consumers as possible. They’re using automation to enhance the experience, not detract from it. To augment what their people can do and redefine the in-store experience. Or to operate with fewer – even zero – staff.

Tune in to our podcast to find out how the innovative CornerShop retail concept is testing out The Store of Tomorrow… today.

About the speakers

Gordon Young

Gordon Young is one of the longest serving editors in the marketing business. He co-founded The Drum in 1985, one of the world’s largest marketing websites and marketing magazines, with the core belief that marketing has the power to change the world. Gordon has regularly reported on the digital revolution that has transformed both culture and commerce.

 

Rob Hollands

Rob Hollands is managing director of SharpEnd – The Agency of Things(™), a full-service
partner to some of the largest global brands. He is responsible for the day-to-day leadership of the business as well as supporting key clients through their digital transformation. His mission is to help brands and consumers connect through the application of creativity, technology, and data.

 

Steve Hewett

Steve Hewett is a VP and global leader in Capgemini Invent’s Consumer Products & Retail sector. He has worked for leading brands across all areas of customer transformation, from customer experience strategy and innovation, to digital marketing, omni-channel ecommerce, customer service, CRM, and loyalty. Steve specialized in retail after broad delivery experience in customer experience and digital transformation.

 

 

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