Online sales are seeing spectacular growth, and while brick-and-mortar stores are still relevant:
- 75% of shoppers prefer to shop in store if a required item is available online and at a nearby store (1)
- 72% prefer shopping in store so they can touch and feel the products (1)
Most physical stores do not optimize the fitting room experience, risking high abandonment rates and ignoring shopper needs to:
- Ask for advice or access product details and social media content in store to communicate their purchase decision (as opposed to using their mobile phone)
- Request different products, sizes, assistance while in the fitting room
Capgemini’s smart fitting room experience lets shoppers access relevant product details, request remote assistance, and save & share items for later. Rooms equipped with RFID readers and immersive, interactive touchscreen displays recognize RFID-tagged products, propose cross-sell recommendations and allow call for assistance.
From concept to full solution
Because the Capgemini Smart Digital Store is an integrated platform that provides multiple solutions, the architecture supporting the smart fitting rooms also serves as the retailer’s hub for all ongoing and future digital transformation initiatives integrated into core systems such as ERP and e-commerce.
Retailers know that a partner with a breadth of retail technology experience is essential to drive forward goals to merge online and offline shopping experiences.
By working closely with alliance partner Intel on the development of the Smart Digital Store framework, Capgemini ensures that the underlying architecture is more than robust to meet the most demanding requirements, while core elements like security and privacy are present at all levels.
Empowering customers, improving operations
With more information at their fingertips, customers can make a quicker, positive buying decision thanks to the enhanced experience.
With data generated by smart fitting rooms, retailers now also have greater visibility into how many people use the fitting rooms, the items they take with them and conversion rates. By combining and analyzing this data retailers can spot patterns and trends to optimize their stock levels, pricing and even working processes. Companies can also better understand the performance of individual items – if a jacket is often tried on but rarely purchased, the company can explore influencing factors such as pricing, product design or staff training issues.
Why Capgemini – A Smart Digital Store roadmap for the future
By blending the digital and the physical with the Capgemini Smart Digital Store, retailers are creating an engaging and memorable shopping experience for customers. The Smart Digital Store also lays the foundation for future innovation, customization, and transformation acceleration.
Interested to learn more?
- Smart Digital Store Enablement Lead
- North America, Capgemini
- Smart Digital Store Enablement Lead,
- EMEA/APAC, Capgemini
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