A Game-changer in the Health Care Industry

With the growth of online technology and mobile innovations, health information has never been more accessible. Given the constraints of working in a tightly regulated environment, life sciences companies (pharma, biotech and medical device) have moved slowly to adopt Health 2.0, treating it as a minor component of their commercial strategies and marketing plans. In contrast, patients, physicians and other key health care stakeholders have readily adopted Health 2.0. This decreases the level of control that life sciences companies have over the way their customers obtain product information and marketing messages. Despite the potential risk associated, these companies need to ask themselves, “Can we afford to ignore Health 2.0?”