The Deciding Factor: Big Data & Decision Making

| Point of View

A global survey from the Economist Intelligence Unit commissioned by Capgemini

Big Data represents a fundamental shift in business decision making. Organizations are used to analyzing internal data– sales, shipments, inventory. Now they are increasingly analyzing external data too, gaining new insights into customers, markets, supply chains and operations: the perspective that Capgemini calls the “outside-in view”. We believe it is big data and the outside-in view that will generate the biggest opportunities for differentiation over the next five to ten years.

The topic of big data has been rising rapidly up our clients’ agenda, and Capgemini is already undertaking extensive work in this area all over the world. That is why we commissioned this survey from the Economist Intelligence Unit: we wanted to find out more about how organizations are using big data today, where and how it is making a difference, and how it will be used in the future.