Since the demand for capturing and analyzing data has increased, in future, we see higher focus on rapid provisioning technologies to provide production-level, privatized, fit for purpose data back into the testing process. Standardizing processes, especially where multiple database technologies are used, is a challenge. Capgemini Group takes a look at lifecycle approach and industrializes the lifecycle of test data management through the introduction of proprietary tools which manage and integrate into test management software. It is the only service provider to cover the full testing lifecycle.