Strategic Social Media Solutions for Multi-Channel Retailers

| Point of View

Solving the Retailer’s Social Media Dilemma

Social media represents a sea of change in how information is shared externally and internally. Individual consumers can painlessly choose to join and use whatever network suits their needs. However, if retailers want to make effective use of the information and communication benefits of social media, they need to redesign IT systems to allow their employees to access and connect disparate information across horizontally connected sources.