Becoming a True Customer Company
Salesforce.com (SFDC) has partly addressed the data challenge – it has powered a shift from on-premise to Cloud-based CRM. But, what true customer companies need is a comprehensive data integration and Master Data Management (MDM) strategy, in which SFDC interacts seamlessly with SAP. The benefits of integration are clear – it helps companies combine relevant data and derive actionable insights, on demand. It is the integration roadmap, choice of technologies and process innovation that differentiate a true customer company from the crowd.