Becoming a True Customer Company

A nexus of forces is redefining the way companies hear from their customers. Mobile connectivity and social channels have revolutionized customer engagement. However, the emergence of new channels has also led to an exponential growth in the volume of customer data. (SFDC) has partly addressed the data challenge – it has powered a shift from on-premise to Cloud-based CRM. But, what true customer companies need is a comprehensive data integration and Master Data Management (MDM) strategy, in which SFDC interacts seamlessly with SAP. The benefits of integration are clear – it helps companies combine relevant data and derive actionable insights, on demand. It is the integration roadmap, choice of technologies and process innovation that differentiate a true customer company from the crowd.