Role of Digital in Media Mix: Understanding Digital Marketing and Getting it Right

Publish date:

Why digital media matters Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher […]

Why digital media matters

Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.

Related Resources

GIS Analytics

Vegetation management can be one of the largest line items in your budget. But, constant...

The State of the Art in Agile Software Development

What is the latest in agile software development life cycle (SDLC)? This is a question we...

2020/2021 review of our first year on our road to net zero

In July 2020, we announced a strengthened commitment to sustainability with a new ambition to...