Nike: From Separate Digital Initiatives to Firm-Level Transformation

Publish date:

Capgemini Consulting and the MIT Center for Digital Business. Nike is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.   Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient […]

Capgemini Consulting and the MIT Center for Digital Business.

Nike is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.
 
Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient operational processes. As the possibilities of new digital media emerged, Nike was fast to capitalize in all three areas.

Related Resources

GIS Analytics

Vegetation management can be one of the largest line items in your budget. But, constant...

The State of the Art in Agile Software Development

What is the latest in agile software development life cycle (SDLC)? This is a question we...

2020/2021 review of our first year on our road to net zero

In July 2020, we announced a strengthened commitment to sustainability with a new ambition to...