Nike: From Separate Digital Initiatives to Firm-Level Transformation

Publish date:

Capgemini Consulting and the MIT Center for Digital Business. Nike is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.   Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient […]

Capgemini Consulting and the MIT Center for Digital Business.

Nike is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities.
 
Nike has traditionally built its business through a combination of strong innovative products, intensive brand-building through multiple media, and efficient operational processes. As the possibilities of new digital media emerged, Nike was fast to capitalize in all three areas.

Related Resources

Navigating Decentralized Futures: Taxonomy and Implications

Familiarize yourself with recent developments in blockchain applications for financial...

Exploring new revenue opportunities in 5G

5G networks offer more bandwidth, better latency, and improved reliability. Those...