Predictive Analytics: Enable the Vision
Organizations are increasingly turning to Predictive Analytics as a way to gain business insights, and hence strategic advantage, from their data.
Predictive analytics is used to determine the probable future outcome of an event or the likelihood of a situation occurring. It is the branch of data mining concerned with the prediction of future probabilities and trends. Predictive analytics analyzes large amounts of data with different variables; it includes clustering, decision trees, market basket analysis, regression modeling, neural nets, genetic algorithms, text mining, hypothesis testing, and decision analytics.