Measure for Measure: The Difficult Art of Quantifying Return on Digital Investments

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Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly 1 in two organizations do not create business cases for digital investments. Why are companies struggling to measure digital investments? How can they measure their digital initiatives? How should organizations plan their digital investments? Read this paper to […]

Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly 1 in two organizations do not create business cases for digital investments. Why are companies struggling to measure digital investments? How can they measure their digital initiatives? How should organizations plan their digital investments? Read this paper to understand answers to these questions and more.

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