Marketing Analytics

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Embedding Analytics for Intelligent Marketing Campaigns Marketing campaigns are strategically important to any marketer. However, satisfactory response rates from such communication strategies have traditionally been a challenge. Consumer behavior is constantly changing. Customers have begun to expect customized messaging as an essential ingredient of any business interaction. The mix of advanced analytics and continuous feedback […]

Embedding Analytics for Intelligent Marketing Campaigns

Marketing campaigns are strategically important to any marketer. However, satisfactory response rates from such communication strategies have traditionally been a challenge.

Consumer behavior is constantly changing. Customers have begun to expect customized messaging as an essential ingredient of any business interaction.

The mix of advanced analytics and continuous feedback mechanisms built into the Capgemini Marketing Analytics solution increases the probability that your consumer is receiving the most relevant and timely offers. Over time this leads to increasingly intelligent campaigns.

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