It’s All About Them: Your Customers’ All-Channel Experience

Publish date:

Creating differentiated “moments of truth” can drive shopper loyalty, advocacy and, ultimately, increased long-term profitability. In today’s retail world, now is about now. In the blink of an SMS you can win or lose a customer for life. Brand awareness is not enough. You need customers who love you; and you need to love them […]

Creating differentiated “moments of truth” can drive shopper loyalty, advocacy and, ultimately, increased long-term profitability.

In today’s retail world, now is about now. In the blink of an SMS you can win or lose a customer for life. Brand awareness is not enough. You need customers who love you; and you need to love them back. You need to connect right then and there.

That means knowing what to do, and having the technology and capabilities that enable you to do it. It means providing what we call an All-Channel Experience. Capgemini’s All-Channel Experience approach helps consumer products and retail companies provide a consistent, integrated customer experience across all channels.

Related Resources

Exploring new revenue opportunities in 5G

5G networks offer more bandwidth, better latency, and improved reliability. Those...

Competing in the age of customer-centric grocery

The Grocery and Mass Merchandise is in the midst of an intense, prolonged period of...

Data Mastery

Become a Data Master with Capgemini’s Applied Innovation Exchange