Creating rich 3D models of kitchens and store layouts is now easy and less time-consuming, even for retail associates who are not software savvy. Capgemini has introduced new technology that instantly translates objects in the physical world to the digital world. The Interactive 3D Modeler uses an Intel RealSense camera to detect physical building blocks, which Capgemini software translates into a 3D digital environment. In seconds, a digital representation of a client’s dream kitchen or any other space can be built and shared by a DIY or home improvement retailer. The same technology can be used by retailers themselves to model new store concepts, for store planning and seasonal floor-set design – in less time and at lower costs. Once digitized, this virtual world can be further customized with different styles, colors, surroundings, and by the size of the room or store. Plus, the digitized 3D model is used as part of a virtual reality setting using a virtual reality headset, such as Oculus Rift, to take a user “inside” and create an even more realistic experience for the “new kitchen” or new store layout.