Integrated Digital Services

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Delivering consumer centricity for consumer products companies. Mobile channels, social networking sites and developments in traditional retailing have fundamentally changed the relationship between consumers, retailers and consumer products companies. Digital media is at the heart of this change, but digital marketing and the opportunities offered by it have not yet been fully embraced or leveraged […]

Delivering consumer centricity for consumer products companies.

Mobile channels, social networking sites and developments in traditional retailing have fundamentally changed the relationship between consumers, retailers and consumer products companies. Digital media is at the heart of this change, but digital marketing and the opportunities offered by it have not yet been fully embraced or leveraged by consumer products companies. This paper focuses on how integrating digital services drives benefits for the organization and the consumer.

Integrated_Digital_Serv...

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