Information Versus Insight: Are You Really Closing the loop?

Publish date:

A new commercial model that puts the customer first. Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). CLM enables cutting-edge business capabilities and detailed customer data to be […]

A new commercial model that puts the customer first.

Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). CLM enables cutting-edge business capabilities and detailed customer data to be leveraged to optimize marketing and sales efforts across channels, creating value for both customers and the company.

Related Resources

Technomics Episode 5: Data

Data on its own has no value. Value is derived from our ability to use it effectively.

Electric Vehicle Charging Infrastructure Development

Will there be enough charging points to support electric vehicle rollout in the next decades,...

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information