Those concepts needed to save money or improve the organization’s performance. With multiple user communities in geographically diverse locations, improving collaboration and knowledge sharing amongst their Enterprise IT Strategy, Architecture and Change community was vital for EDF Energy.
There was no effective mechanism for idea sharing or knowledge transfer between offices spread across the UK, from Plymouth in the south, to Sunderland in the north. Enterprise Gamification, which is the use of game techniques to solve problems while motivating and engaging employees, was introduced as a way to overcome these challenges.
Via a points system the best contributors’ teams and concepts were then recognized and rewarded. Interestingly, it was found that the best behaviors were driven by intrinsic factors such as peer recognition rather than extrinsic factors such as free devices.
To drive delivery, traditional project disciplines were critical. These were supplemented with strong Senior Executive commitment, as well as the momentum provided by the leaderboard challenges and transparency against the different categories: best team performance, best individual contribution and best idea.
The gamification pilot changed behavior quickly and generated a genuine buzz in the group. 117 ideas were produced compared to 23 with a previous innovation approach. The feedback scores were over 97% in favour of using Gamification to drive behaviors and the results exceeded all of EDF Energy’s success criteria.
The top five Mobile App concepts were related to: key employee back office processing tasks; saving money and CO2 through Green Travel; streamlining employee induction; driving brand awareness and green behavior using an innovative customer game; and finally an App to drive LEAN behavior and process excellence understanding and adoption.
It tells us that these techniques work well, and work rapidly. Within a community with a diverse demographic spread and a significant potential resistance to change, these techniques genuinely delivered - cutting across internal boundaries, disparate locations, and formal grades to unlock more business focussed innovation ideas than traditional means. This experience with EDF Energy proves that digital tools and techniques such as gamification can accelerate and sustain the behavioral change required to make transformation stick in an organization.