Rising customer expectations in the modern supply chain

In an age of increasingly complex corporate and consumer landscapes, businesses are taking a variety of approaches to boost profitability, deliver shareholder value and grow their customer base – and a compelling customer experience has evolved from a nice-to-have to an absolute necessity.

In addition, digital technology is transforming the way you interact with your customers, creating a more demanding and fickle customer that is happy to take his or her business elsewhere if the product is not delivered on time, not as described and not supplied at the right price. In turn, this drives increased customer expectations and competition in the business supply chain space, with the rapid proliferation of product variants also leading to increased cost.

To meet today’s supply chain challenges, businesses are embarking on digital transformation to take advantage of the opportunities of new technologies – with successful digital transformation initiatives centered on reimagining the customer
experience, operational processes and business operating models.