Digital Shopper Relevancy Report 2014

| Report

Capgemini has been tracking consumer shopping since 2002, gathering insights into the changing patterns of purchasing behavior from traditional high-street to multi-channel shopping.

Our most recent research - the Digital Shopper Relevancy Report 2014 - surveyed more than 18,000 digital shoppers from 18 countries.

Read the report to find out the role and use of digital channels (and devices), across the consumer purchasing journey today and in the future.