Create a “pull” supply chain driven by consumer demand

A Demand-Driven Supply Chain enables a “pull” business model where all supply chain activities are focused around consumer or shopper demand. With this approach, retailers and consumer products companies can better read and react to actual customer purchases, thereby achieving more accuracy in assortments, more control over inventory and more success in merchandising.

This new factsheet provides an overview of Capgemini’s Demand-Driven Supply Chain Sector Growth Initiative, which comprises four solution frameworks: Integrated Planning  & Execution; Shelf-Connected Enterprise; SAP Retail, SAP Apparel & Footwear Solution (AFS) and SAP for Consumer Products; and B2B Mobility and Supply Chain Execution.