Connected Customer: Putting the Customer at the Center of Your Company

Publish date:

Consumers’ evolving expectations about cars – and about relationships with organizations that supply them – are driving disruptive change in the automotive industry, and the pace of change is accelerating.

At the same time, the growth of the digital economy is causing OEMs to set themselves different, more demanding key performance indicators (KPIs). For example, new digital channels need to be harnessed in order to meet customer demands in marketing, sales and service.Companies now have an opportunity to become digital masters – gaining major competitive advantage – by fully understanding these disruptive changes and getting ahead of them. To do so, they must become truly customer-centric – something that few OEMs have achieved to date.

Connected Customer-Putting...

File size: 516.35 KB File type: PDF

Related Resources

GIS Analytics

Vegetation management can be one of the largest line items in your budget. But, constant...

The State of the Art in Agile Software Development

What is the latest in agile software development life cycle (SDLC)? This is a question we...

2020/2021 review of our first year on our road to net zero

In July 2020, we announced a strengthened commitment to sustainability with a new ambition to...