The massive volumes of data generated by the retail ecosystem – from RFID tags, mobile devices, GPS enabled tablets, web transaction and embedded sensors – is giving retailers very specific data about consumers. Venkat explains how retailers combine this information with consumer behavior, buying patterns and social media analysis to gain a 360 degree view of their customers and operations. This allows them to tackle fraud and provide personalized customer offers and pricing that drives both customer intimacy and revenue growth. Watch the full Data Dimensions series.