Changing the Retail World with Big Data & Analytics

Publish date:

The massive volumes of data generated by the retail ecosystem – from RFID tags, mobile devices, GPS enabled tablets, web transaction and embedded sensors – is giving retailers very specific data about consumers. Venkat explains how retailers combine this information with consumer behavior, buying patterns and social media analysis to gain a 360 degree view […]

The massive volumes of data generated by the retail ecosystem – from RFID tags, mobile devices, GPS enabled tablets, web transaction and embedded sensors – is giving retailers very specific data about consumers. Venkat explains how retailers combine this information with consumer behavior, buying patterns and social media analysis to gain a 360 degree view of their customers and operations. This allows them to tackle fraud and provide personalized customer offers and pricing that drives both customer intimacy and revenue growth. Watch the full Data Dimensions series.

Related Resources

GIS Analytics

Vegetation management can be one of the largest line items in your budget. But, constant...

The State of the Art in Agile Software Development

What is the latest in agile software development life cycle (SDLC)? This is a question we...

2020/2021 review of our first year on our road to net zero

In July 2020, we announced a strengthened commitment to sustainability with a new ambition to...