The insurance distribution landscape has witnessed significant changes in recent times due to the emergence of digital channels such as mobile apps, and the proliferation of online aggregators. The changes are being driven in part by the technological advancements and evolving customer behaviors and preferences. Moreover, insurers are looking to deliver their products and services in the fastest and most efficient manner possible, by developing newer distribution channels in the online space.

The whitepaper discusses the factors driving the change in channel usage by consumers, challenges faced by advisors (agents/brokers), and the innovation strategies to increase the relevance of advisors in an evolving insurance distribution landscape.