Big data, the ability to analyze and combine massive data sets, is a growing opportunity for today’s organizations. This factsheet explains the benefits of adopting big data for clients and how the Capgemini approach can help realize optimum value from big data implementations.

For those still sitting on the fence on this value the factsheet cites results of the Capgemini survey of business leaders conducted by the Economist Intelligence Unit “The Deciding Factor: Big Data and Decision Making”, which reveals how it is already contributing to performance improvement and will continue to do so. The importance of real-time decision making, converging trends and recommendations on where to apply big data techniques are also included.