Big Data Alchemy: How Can Banks Maximize the Value of their Customer Data?

This document is a point of view on how banks can maximize the value of their customer data using big data analytics. While the volume of data has been increasing in recent years, many banks have not been able to profit from this growth. Several challenges hold them back. The PoV explores these challenges and suggests actions for banks in order to scale-up to the next level of customer data analytics.