Analytics: A Powerful Tool for the Life Insurance Industry

Publish date:

Using analytics to acquire and retain customers Life insurance has always been a competitive business. Today, amid uncertainty and rising costs, insurers can increase top and bottom-line growth by acquiring and retaining the most profitable customers. However, identifying profitable customers and keeping them requires a structured customer relationship management strategy. An important tool for customer […]

Using analytics to acquire and retain customers

Life insurance has always been a competitive business. Today, amid uncertainty and rising costs, insurers can increase top and bottom-line growth by acquiring and retaining the most profitable customers. However, identifying profitable customers and keeping them requires a structured customer relationship management strategy.

An important tool for customer relationship management is analytics. In the life insurance industry, analytics can help a company create a comprehensive roadmap for managing the entire lifecycle of a customer, from acquisition to lapse or maturity. Analytics also helps an insurer gain an enterprise-wide view of a customer to gather insights and identify opportunities across all business lines. In this paper Capgemini looks at how analytics can help life insurance companies acquire and retain customers.

Related Resources

Mapping the journey to Net-Zero

Net-Zero. Two words being spoken with increasing frequency. But what does Net-Zero mean in...

Top Trends in Property and Casualty Insurance: 2021

This study provides an overview of the top trends in the property and casualty insurance...