Analytics: A Powerful Tool for the Life Insurance Industry

Publish date:

Using analytics to acquire and retain customers Life insurance has always been a competitive business. Today, amid uncertainty and rising costs, insurers can increase top and bottom-line growth by acquiring and retaining the most profitable customers. However, identifying profitable customers and keeping them requires a structured customer relationship management strategy. An important tool for customer […]

Using analytics to acquire and retain customers

Life insurance has always been a competitive business. Today, amid uncertainty and rising costs, insurers can increase top and bottom-line growth by acquiring and retaining the most profitable customers. However, identifying profitable customers and keeping them requires a structured customer relationship management strategy.

An important tool for customer relationship management is analytics. In the life insurance industry, analytics can help a company create a comprehensive roadmap for managing the entire lifecycle of a customer, from acquisition to lapse or maturity. Analytics also helps an insurer gain an enterprise-wide view of a customer to gather insights and identify opportunities across all business lines. In this paper Capgemini looks at how analytics can help life insurance companies acquire and retain customers.

Analytics__A_Powerful_T...

File type: PDF

Related Resources

Capgemini sponsored IDC Utilities’ New Business Models 2018

The Capgemini Global EUC sector commissioned IDC to conduct a study involving about 160...

Marketing disruption 3/7: Online customer feedback influences the customer journey – how firms can utilize it

Customers’ willingness to engage in dialogues has increased with the advent of social media,...

Marketing Disruption 2/7 : The proper use of language in online brand–customer dialogues – five steps for a successful online dialogue

Once brand–customer interactions moved online, they could take place anytime and anyplace. But...

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information