The All-Channel Experience enables businesses to act in exactly the right way at exactly the right moment, wherever the customer or user may be. It gives companies the latest business and IT capabilities so they can orchestrate individual customer relationships, and hit the right note exactly when they need to.This white paper highlights how Capgemini’s All-Channel Experience approach brings tangible business value through increased customer loyalty and optimization of systems. We partner with IBM® to drive performance through the entire customer journey, by harnessing the Smarter Commerce™ initiative — powered by IBM market solutions — which puts the customer at the center of any business.