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A Game-changer in the Health Care Industry Driving Marketing Effectiveness for the Life Sciences Industry The pharmaceutical, biotech and medical device markets are continually changing, and leading organizations are shifting their marketing strategies and investments to capitalize on new opportunities. Promotional activities are a critical area of spending in Life Sciences—representing 24.4 percent of sales […]
A Game-changer in the Health Care Industry
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Driving Marketing Effectiveness for the Life Sciences Industry |
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The pharmaceutical, biotech and medical device markets are continually changing, and leading organizations are shifting their marketing strategies and investments to capitalize on new opportunities. Promotional activities are a critical area of spending in Life Sciences—representing 24.4 percent of sales revenues—and it has been rapidly escalating over recent years.
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