A Framework for Enabling Multi-Channel Retailing

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How retailers can most effectively enable the consumer’s multi-channel shopping journey. Retailers need to deploy a range of multi-channel enablers across the customer shopping journey to maximize sales and satisfaction. To assist retailers in this endeavor, Capgemini has created a Framework for Enabling Multi-Channel Retailing that is designed to address the challenges associated with each […]

How retailers can most effectively enable the consumer’s multi-channel shopping journey.

Retailers need to deploy a range of multi-channel enablers across the customer shopping journey to maximize sales and satisfaction. To assist retailers in this endeavor, Capgemini has created a Framework for Enabling Multi-Channel Retailing that is designed to address the challenges associated with each phase of the shopping journey.

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