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Event

IAA Mobility 2025

September 9-12, 2025 | Find us at Hall B1, Booth B22

Mobility, meet action.

Join us at Europe’s premier automotive event to experience the latest innovations and insights from the fast-moving world of mobility. 

The automotive industry continues to transform at incredible speed. As it does, the range of topics that automotive players compete on grows – electrification, software, connected customer experiences, supply chain, and speed to market. The key to success is collaboration.

Accelerate your journey from ambition to outcome

As a partner to the world’s leading automotive companies and their suppliers, Capgemini is at the heart of the action – deploying end-to-end capabilities to enhance outcomes at every stage of the automotive value chain and advance the arrival of satisfying, and sustainable mobility experiences.

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“As a leading partner of IAA Mobility and the automotive industry, we at Capgemini will be demonstrating our unique ability to support automotive OEMs and Tier-1 suppliers in accelerating their individual transformation journeys and excelling in strategic priority areas like new energy vehicles (NEVs), software, supply chain, customer experience, and much more.

We are committed to helping you get the future you want – for your business, your customers, and the planet. I’m looking forward to seeing you in Munich!”

Laurence Noël, EVP, Head of Global Automotive Industry, Capgemini

Join us at IAA Mobility 2025

Shape the future of mobility

Automotive supply chain: Pursuing long-term resilience

Drive efficient value creation

Turn your engineering, manufacturing and supply chain into competitive advantage through digitalization at scale. Maximize the potential of Data & AI to boost efficiency and sustainability along the entire automotive value chain – from eco-digital engineering and resilient supply chains to software-defined manufacturing.

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Accelerate your software journey

Master the transition to software-defined vehicles and autonomous driving in a mobility ecosystem. Join us to experience the power of an integrated software engineering toolchain with Agentic AI.

Customer centricity connected mobility

Elevate your user experience

Blend the best of the physical and digital worlds to enhance every stage of the mobility experience. Immerse yourself in a next-level, end-to-end customer experience that will help you redefine what’s possible.

Experience the power of partnership

Collaboration is key to success in this fast-evolving landscape – both to improve efficiency and create new value. We’ll be hosting and participating in a number of special demos and speaking sessions alongside our partners AWS and SAP, and many others.

SAP IAA

SAP

Unlock the power of your data and Gen AI – across your supply chain, factory floor, business functions and everywhere in between. See what we’ve done with our esteemed clients and learn what we can do for you. Check out our program with SAP on Wednesday, September 10.

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AWS

Capgemini’s breadth of industry and technical expertise, underpinned by AWS Cloud, is revolutionizing the whole concept of mobility. Learn more about our next-level of automotive innovation and client-centric solutions.

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Innovation showcases

From ADAS to AI-powered in-car entertainment, supply chain super intelligence, digital manufacturing and much more, we’ll be showcasing a diverse range of solutions that will add value to your automotive business and elevate your customers’ experiences. Stop by any time for one-to-one demonstrations with our experts.

AI-powered supply chain risk management

Use AI to identify, manage, and mitigate risk across the multiple tiers of your supply chain, boost resilience, and enhance your compliance and sustainability efforts.

Manufacturing process optimization

Harness the power of data, IoT, AI, and digital to reduce defects and downtime, adapt to emerging technologies and enjoy agility in the face of market shifts.

Hybrid development efficiency

Boost developer efficiency by up 40% and enjoy higher quality and faster time to market by integrating generative and agentic AI into all stages of the software development lifecycle.

ADAS virtual test & data collection

Accelerate ADAS validation and data creation with AI and cloud-based virtualization for reduced costs, faster time to market, and safer, trustable autonomous and assisted driving features.

Agentic software management for OTA updates

Increase the frequency and quality of your over-the-air updates with an agentic AI platform that orchestrates and automates the process across your portfolio for maximum efficiency and satisfaction.

Avatar interactions for personalization at scale

Use AI and digital holograms to collect data and build accurate profiles of customers – understand needs from the first interaction and deliver satisfying, hyper-personalized user experiences across touchpoints.

Hyper-individualized online experiences

Build user profiles to automatically customize websites – making each visit feel like an interaction with a trusted advisor while optimizing marketing costs, improving lead quality, and raising conversion rates.

Conversational car configurator

Put customers in control of a collaborative, conversational configuration process that boosts satisfaction and helps you learn more about customer wants and needs, and better match supply to demand.

HMI tailored to you

Tailor in-car interfaces (HMI) based on preferences and habits to increase user satisfaction, brand loyalty, and operating speed, while laying the groundwork for new revenue-generating products and services.

Enjoy an insight-packed agenda

Every day, we’ll be discussing from leading OEMs and suppliers, as well as technology partners, at various touchpoints across IAA summit to explore the hot topics shaping the future of mobility today. From in-car technology and vehicle engineering to creating new business models and customer experiences, our focus will be on harnessing the power of collaboration to translate your business goals into tangible business benefits.  

Tuesday, 9 September


Hall B2, summit stage

The software-driven mobility era – beyond vehicles | 12:00 – 12:30 hrs CET


Backed by in-depth research, this session brings together global mobility leaders to explore the challenges OEMs, suppliers, and service providers face in adopting a “software first” approach. It will delve into key success factors for Software-Driven Vehicle (SDV) strategies, including managing complexity, fostering agility, driving cultural transformation, and building strategic partnerships. Insights from Capgemini’s latest automotive research report will enrich the discussion, offering a comprehensive view of the evolving mobility landscape.

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Speakers:


Christoph Hartung
Bosch Mobility

Laurence Noël
Capgemini 

Ralf Blessmann
Capgemini

Jean-Marie Lapeyre
Capgemini 


Capgemini booth | Hall B1 #B22 

Accelerating automated driving development across OEMs | 11:00 – 11:45 hrs CET

Speakers:

Tobias Bürger
BMW Group

Dr. Jochen Thäder
Capgemini


How connected car analytics can drive feature innovation | 13:00 – 13:45 hrs CET

Speakers:

Tassilo Wirth
BMW Group

Christian Hummel
Capgemini Invent

Shopfloor orchestration with ctrlX AOP and Gen AI | 15:00 – 15:45 hrs CET

Speakers:

Anna Grundmann
Bosch Rexroth

Julian Brunner
Capgemini

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Wednesday, Sept 10, 2025

 

Capgemini booth | Hall B1 #B22

Pop-Car: An attractive, lightweight, sustainable, affordable, and safe BEV | 11:00 – 11:45 hrs CET

Speakers:

Laurence Montanari
Dassault Systèmes

Christophe Di Perna
Allianz Partners

Emmanuelle Bischoffe Cluzel
Capgemini



From showroom to smart experience – The phygital vehicle purchase | 13:00 – 13:45 hrs CET


Legacy2Cloud-Migration | 14:00 – 14:45 hrs CET

Speakers:

Christian Klemme
Mercedes-Benz

Volker Baaske
Rocket Software

Christian Karl
Capgemini

Manuel Breitfeld
Capgemini

Sophia Wollschläger
Capgemini

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IAA Blue Forum Stage | Hall B2

Brew, Think, Build: A curated day of bold AI conversations – IAA Blue Forum with SAP, Prewave & Capgemini | 10:00 – 17:00 hrs CET


  • Building supply chain resilience with data and AI to navigate disruptions
  • Innovative procurement platforms and AI-native contract management
  • Cloud move at a global tier 1 automotive supplier: Unlocking data and business value with Gen AI
  • Seamless PLM–ERP integration: Unleashing value with SAP AI and hybrid solutions
  • Beyond the algorithm: Why data is the real driver of AI
  • Strategy talk: Agentic AI – The new superpower! How AI agents generate business value?
  • AI-driven innovation in customer purchase order management
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AWS booth | Hall B2 #B10

Accelerating Legacy Transformation with AWS and generative AI | 11:00 – 11:25 hrs CET

Learn how Mercedes-Benz is modernizing its Global Ordering system through GO2Cloud, leveraging AWS and Gen AI to accelerate legacy transformation and create scalable migration blueprints.

Speakers:


Christian Klemme
Mercedes-Benz

Manuel Breitfeld
Capgemini

Thursday, Sept 11, 2025

Capgemini booth | Hall B1 #B22

From PoC to powerhouse: Scaling AI adoption | 11:00 – 11:45 hrs CET

Next-gen website – From digital showcase to AI-driven customer experience | 13:00 – 13:45 hrs CET

Speakers:

Dr. Annett Schramm
Volkswagen

Anne Junge
Capgemini Invent

Catena-X: Project challenges and experience | 14:00 – 14:45 hrs CET

Keynote session with AWS | IAA Main Stage

How Disruption, Talent, and partnerships shape tomorrow’s mobility | 12:00 – 12:45 hrs CET

Explore how tech, community & partnerships are reshaping mobility. Join leaders from Capgemini, AWS, Audi & XL2 as they share insights on digitalization, AI-driven innovation & collaboration driving the future of automotive. Be part of the transformation.

Speakers:

Alexander Mueller
Audi Sport 

Felix Spitznagel
XL2 by Audi and Capgemini 

Karen Langona
AWS

Laurence Noel
Capgemini

Jean-Marie Lapeyre
Capgemini 

Watch this space

As we get closer to the event, we’ll be adding new information about our planned activities. Be sure to bookmark this page and check back regularly or follow us on our Capgemini Automotive LinkedIn page for updates as they happen.

Contact us

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Research and insights

Point of view

Digital battery passport implementation in automotive
Point of view

Has Gen AI for software lived up to the hype in the automotive sector?
Capgemini Research Institute

Customer experience in automotive

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Point of view

Delivering software-driven mobility experiences
Capgemini Research Institute

Automotive supply chain: Pursuing long-term resilience

Learn more

Automotive Industry

Automotive

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Software in automotive

Meet our expert

Laurence Noël

Laurence Noël

EVP, Head of Global Automotive Industry, Capgemini
Laurence Noël is a distinguished professional with a robust background in the automotive industry. She has more than 25 years of experience, and was previously Senior Vice President of the Circular Economy Business Unit at Stellantis. Leveraging a diverse background across management of business units, strategic planning and engineering, Laurence empowers clients to shape profitable and successful strategies, achieve transformation, and meet automotive sustainability goals.
Jens Sulek

Jens Sulek

EVP – Automotive Lead, Capgemini Germany
With more than two decades of experience in the automotive industry, Jens Sulek brings a wealth of expertise spanning marketing, digital strategy, and consulting. He has led major digital transformation efforts, focusing on customer experience and generative AI. Jens partners closely with clients to co-create innovative, data-driven solutions that deliver sustainable competitive advantage.
Sebastian Tschödrich – Our Expert

Sebastian Tschödrich

EVP, Global Client Partner, Capgemini
Sebastian Tschödrich leads Capgemini’s support for one of the world’s leading automotive companies, ensuring that it benefits from the breadth and depth of our evolving service portfolio. He has more than 15 years’ experience in digital transformation and automotive consulting in Europe and China, including a spell as Head of the Global Automotive practice for Capgemini Invent. He has authored papers and is a frequent key note speaker on key strategic priorities for automotive companies, such as connectivity, customer experience, data and circularity.
Christian Hummel

Christian Hummel

EVP, Global Head of Automotive, Capgemini Invent
Global focus, sustainability ambitions, tech advancements, and demand for regional value chains are driving transformative change across the automotive industry. It’s an exciting time to be part of this journey helping clients shape intelligent, sustainable, and connected futures.
Fabienne Lefever – Our Expert

Fabienne Lefever

Vice President – Head of Automotive Industry for Capgemini Engineering
With an extensive automotive industry knowledge and a strong ambition to support Automotive customers in achieving a safer, smarter, more sustainable & affordable mobility experience, Fabienne is leading Capgemini engineering roadmap and business for the Automotive Industry. She will bring her experience to help customers make the most of the opportunities offered by digital & software technologies to design and build tomorrow’s products & businesses while boosting their competitiveness.
Jean-Marie Lapeyre – Our expert

Jean-Marie Lapeyre

EVP and Chief Technology & Innovation Officer, Global Automotive Industry
Jean-Marie Lapeyre works with automotive clients to develop and launch actionable technology strategies to help them succeed in a data and software-driven world.
Emmanuelle Bischoffe-Cluzel

Emmanuelle Bischoffe-Cluzel

VP – Sustainability Lead, Global Automotive Industry, Capgemini
Emmanuelle Bischoffe-Cluzel offers practical IT and engineering solutions to support automotive sustainability. She has 30 years’ automotive industry experience, gained with a global automaker and a tier 1 supplier, in roles ranging from manufacturing engineering to business development. She holds four patents relating to engine assembly.
Praveen Cherian

Praveen Cherian

EVP – Group Automotive, Capgemini
As an Executive Vice-President within Capgemini Group Automotive, Praveen Cherian connects the technical dots to find the best and simplest solutions to complex business challenges facing automotive industry clients. Along with a strong track record in automotive engineering, he brings global leadership experience in operations, supply chain, and logistics. Praveen’s specialist knowledge spans electric vehicles, fleet operators, battery integration, connected car solutions, and more.
Michael Tenschert

Michael Tenschert

Global Automotive Industry Lead – Cloud & Custom Applications
Michael Tenschert is heading the Center of Excellence of our German Cloud & Custom Applications practice and has a strong background in custom software development within the automotive sector. He is convinced, that here and now is the best time and place to be, as the density of disruption in the market is the perfect breeding ground to think, strategize and act – a recipe of leaders!
Anne Junge

Anne Junge

Vice President | Head of Customer Transformation, frog, part of Capgemini Invent Germany
Anne is Vice President at Capgemini Invent with 10+ years in consulting and the automotive sector. She leads the Customer Transformation unit in Germany, focusing on CX, D2C/e-commerce, CRM, loyalty, AI, and service transformation. Anne has deep experience with European automotive OEMs, driving digital, sales, and marketing transformations.