Keeping AI on the ball

From putt to push notification: Shaping the future of golf with Outcome IQ 

With almost 170 million ways a single match play score card can be filled out, it’s fair to say that golf is both a data-rich and highly complex sport. Discover how decades worth of this data has been combined with individual performance records and course characteristics to transform the way the game is broadcast and followed in real time. 

Client challenge: Turn a vast collection of match data, from thousands of competitions and hundreds of players, into an elevated experience for the millions of fans following the Ryder Cup. 

Solution: In a matter of weeks, our team developed Outcome IQ, an AI-powered sports analytics platform that interprets live shot-by-shot data. With the subsequent addition of agentic AI, it now uses historical player performance and other factors to generate near-instant probabilities and insights.

Benefits: The system processes up to 360 insights simultaneously while evaluating every shot, hole, and match in real time to offer fans a deeper understanding of the game, provide broadcasters with instantaneous insights, and enable analysts to generate tailored statistics for every audience.

“Outcome IQ is now an integral part of how we deliver the Ryder Cup experience to attendees on the course, as well as the millions of armchair fans following the drama of the match around the world. It helps us bring clarity and excitement to the competition, offering fans and commentators alike a richer, more informed view of the action as it unfolds.”

Michael Cole, Chief Technology Officer, European Tour Group & Ryder Cup