Capgemini Chooses the Web to Launch its New Brand Promise “People Matter, Results Count.”

| Press release
Capgemini, one of the world’s foremost consulting, technology and outsourcing providers, confirms its strategic choice of the web to launch its new brand slogan “People matter, results count.” and global advertising campaign. This campaign showcases Capgemini experts who share business proof points to concretely demonstrate what they can deliver to their clients. Launched on November 15 on the web, this international campaign will run until the end of March in ten of the Group’s key markets1 across three continents. Thanks to this investment, Capgemini will become a major online brand in its sector during the campaign.

Paris, November 15, 2010 – With its new brand promise “People matter, results count.”, Capgemini highlights the determining role of people in companies’ success. This promise represents a new phase in the Group’s brand identity, in line with the “Collaborative Business Experience”2 concept created by the Group several years ago to explain its way of working. “People matter, results count.”, however, goes a step further, in expressing the decisive influence of people on results.

For Philippe Grangeon, Capgemini Group Marketing & Communications Director: “Today, in our markets, technological excellence is a prerequisite. Our clients are looking for the partner who can best understand their needs and can help them achieve the best results. They share our conviction: technology can only be a success when it is operated by and for people. This is what we express in our new slogan. Also, by making the web the backbone of our communications and marketing strategy, we aim to build the leading digital brand in our sector of activity. The Internet is the medium which privileges our different audiences - clients, prospects, and young graduates – as well as our own people. It is also an extremely versatile medium where a wide variety of content can be shared.”

To illustrate “People matter, results count.” creatively, Capgemini has decided to highlight its network of experts. At the launch, around twenty experts will relate their experiences and explain what they can deliver to their clients. Their very diversity demonstrates the variety of Capgemini’s disciplines and the many sectors and countries in which the Group is established, as well as its profoundly multicultural character. These accounts are related in the first person plural and are systematically introduced by the phrase “We are the ones.”

Web users will be able to discover these experts on more than 100 general, business and specialist IT websites. By clicking on the banners or by visiting the website, they will be directed towards a platform called Expert Connect” . They will then be able to interact directly with Capgemini experts.

Throughout this campaign, Capgemini aims to ensure internet users have 1.5 billion opportunities to see its advertising.

About Capgemini
Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business ExperienceTM. The Group relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients. Present in more than 35 countries, Capgemini reported 2009 global revenues of EUR 8.4 billion and employs over 100,000 people worldwide.

More information is available at

Rightshore® is a trademark of the Capgemini Group


Group Marketing & Communications Director: Philippe Grangeon
Web and Branding Manager: Emmanuel Lochon
Web manager: Carol Pearson

Publicis Conseil: Campaign
Directeur Général Adjoint: Charles Georges-Picot
Directeur Conseil: Alberto Scorticati
Planning stratégique: Valérie Henaff
Directeur de la Création: Hervé Riffault

Publicis Modem: Campaign
Directeur Associé: David Gompel
Directeur de Projet: Thierry Marques
Chef de Projet: Catalina Gallego
Directeur de la Création: Guillaume Merlen

Havas Media International: Communications agency
Chief Executive Officer: Jorge Irizar
Digital Director: Arnaud Faure
Digital Manager: Estelle Rousseau
Account Executive: Nicole Middelkoop

1 Brazil, France, Germany, India, Italy, the Netherlands, Spain, Sweden, the United Kingdom and the United States.
2 The Collaborative Business Experience (CBE) is a unique way of working with clients based on transparency, sharing and trust that has become a Group trademark.