Composable, contextual, collaborative and agentic

Ads are everywhere you look. That’s not a feeling, it’s a fact.

From screens to shelves to streets, ads are exploding across every surface—ushering in the next era of commerce media. As organizations look to cash in, the real question becomes: How can we create a commerce media network without having to go through the pain of building one?

In our latest POV, The future of commerce media, published in partnership with LiveRamp, our experts explore how the progression towards composable and headless ecosystems, as well as advancing generative and agentic AI capabilities, are streamlining the development, deployment, and operation of modern commerce media networks, helping organizations tap this lucrative revenue opportunity.

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What’s inside: Tapping the commerce media opportunity

  • An in-depth look at how modern commerce media networks are built—and how inventory, audience intelligence, and measurement are the key to scalable, high-margin monetization.
  • An overview of how evolving privacy regulations and shifting consumer expectations are reshaping the economics and operation of ad-supported experiences.
  • Best practices for using composable ad-tech ecosystems, as well as generative and agentic AI, to launch or modernize media networks without massive tech investments.
  • Real-world examples of how companies across industries are successfully tapping the commerce media opportunity.