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Single-view systems cannot handle modern communications customers

Moving from individual interactions to meaningful, context-based customer engagement in telecommunications

Today’s digital-native society has redefined standards for customer experience, but Communications Service Providers (CSPs) have not kept their experiences up to par.

The issue is an over-reliance on legacy billing systems that are ill-suited to handling the complexity inherent in demands from CSP customers. These platforms are meant for individual record-keeping, not handling contextual, personalized interactions.

However, there is a way forward. Through a Legacy Isolation through Digital Architecture (LIDA) approach, these organizations can quickly augment their existing digital ecosystem to deliver on customer needs. Our PoV here dives into: The reason CSPs have fallen behind How microservices can get CSPs to market faster The value of a persistent customer context layer.

Download our report now and start delivering on your customers’ expectations