Innovation

Invisible AI

The singularity of luxury in the age of artificial intelligence

What if the most advanced technology was the one we don’t see? This book offers a unique perspective on artificial intelligence in the luxury sector: a discreet, intuitive AI that enhances human experience without ever replacing it.

Through a series of immersive portraits, the book brings to life a generation that is reinventing its relationship with luxury and technology.

These stories illustrate how AI can enrich the customer experience, preserve craftsmanship, and support more responsible consumption, without ever imposing itself.

Fragments of tomorrow’s world

Léa

In her Parisian studio, Léa, 22, asks for a clean hydrating treatment for combination skin. Her voice assistant analyzes thousands of products and suggests three options. She discovers a luxury serum, alcohol-free, with hyaluronic acid, probiotics, 97% natural ingredients, made in France. This choice, which she wouldn’t have found alone, is suggested to her in seconds, instead of hours of research.

Marie

In the workshop of a haute couture house, a young embroiderer in training works under the supervision of a master artisan. Equipped with augmented reality glasses, she receives subtle guidance in her learning. The AI, having analyzed thousands of hours of master craftsmen’s work, suggests micro-adjustments in thread tension or needle angle. These suggestions don’t impose themselves as rigid directives, but as invitations to refine her gesture, always validated by the supervising master artisan.

Nadia

In her light-filled Berlin studio, Nadia, 25, is working on a collection of sculptural jewelry for a French haute joaillerie house. She submits her initial sketches to an AI, she considers her “silent collaborator.” The AI proposes variations that her intuition alone would not have explored. Each piece is born from this dialogue but bears Nadia’s signature and sensibility. This approach appeals to luxury houses seeking to renew their aesthetic vocabulary.

Sophia

In Milan, Sophia welcomes a client she doesn’t know and offers her pieces suited to her tastes, mentioning her trip to Kyoto. What she doesn’t know: an agentic system has analyzed her purchases, preferences, and posts related to this trip. A GenAI synthesized this data into a narrative transmitted to Sophia. The client feels understood. AI enriches the relationship without replacing it.

Julien

In the workshops of a major Parisian house, Julien, creative director, explores the sketches for his next collection. Beside him, a screen displays a galaxy of images and textures that evolves according to his gestures. Without explicit commands, the AI proposes unexpected associations, enriching his vision without replacing it. Technology becomes a source of inspiration, amplifying its creativity without ever constraining it.

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Meet our experts

Maxime Girardeau

VP | Head of AI Strategy & Transformation for Southern Central Europe, Capgemini

Maxime is VP, Head of AI Strategy & Transformation at Capgemini, where he drives innovation for the luxury sector. Former Microsoft employee and founder of Contentsquare’s startup accelerator, he is also a novelist published by Fayard. He explores the links between technology, storytelling, and human sensitivity, particularly through projects combining AI and literary creation.

Sharp Delusion (Julien Impératrice)

Artist

Sharp Delusion is a French AI and digital artist blending fashion, pop art, and surrealism. Having worked with Netflix, Discovery, Publicis, and Pavillon Noir, he now advises luxury brands on GenAI and leads workshops and conferences. Inspired by cinema, album covers, and surrealism, he explores beauty, dreams, and perception in the digital age, between controlled poetic aesthetics and generative chaos.