Skip to Content
Innovation

Building brands with NFTs

NFTs are changing the game – literally, in tennis terms – but we’re only at the start of the journey. Find out more in our podcast.


Remember virtual land? Or crypto punks? If you’re new to NFTs – non-fungible tokens – you probably don’t but if you’ve been in the space for several years, you’ll know they were the precursor of today’s NFTs.

Join Capgemini Invent’s Chief Technology and Innovation Officer Kary Bheemaiah as he engages two of the world’s foremost NFT proponents in a discussion on where NFTs came from, who the NFT pioneers were, and what’s next for these digital assets.

The Metakey’s Matty Soudagar and Capgemini Metaverse Lab’s Dheeren Vélu explore the role of social media in building communities around NFTs, how to manage short attention spans in the crypto space, and the crossover between digital NFTs and physical brands like Nike and watch brand Hublot.

They look at the remarkable success of the Australian Open’s interactive NFT initiative and what lessons other event and tournament organizers can take away from it. It’s a wide-ranging conversation embracing the need for talent (both attracting and retaining), the challenge of interoperability between different virtual worlds, and the value of data in the metaverse and continually evolving world of NFTs.

Whether you’re just putting a toe in the water of NFTs or are keen to maximize your brand value by utilizing them, this podcast is a great stepping-stone to building your NFT knowledge.

Download the Transcript

Subscribe now:

About the speakers

Matty Soudagar

Founder Metakey, GP @ B3V – Venture Fund for the NFT Industry
Matty is the Founder of The Metakey, a project centered around connecting NFTs to 100s of Web3 applications, while working to activate major brands in the metaverse. He is also a general partner in the B3V Fund, a venture capital fund dedicated to investing across the NFT sector, and a blogger in the guise of DCLBlogger. He has been an NFT Investor since 2018 and an early commentator and blogger on all categories of the NFT industry, including art, collectibles, virtual land, and more.

Kary Bheemaiah

Vice President | Chief Technology & Innovation Officer (CTIO) – Capgemini Invent
Kary Bheemaiah is VP & CTIO at Capgemini Invent, where he leads emerging tech strategy across Edge AI, robotics, and quantum. He is also an Executive Fellow at the World Economic Forum, guiding work on tech convergence. A former AI startup lead and EU researcher, he’s a TEDx speaker, author, and contributor to MIT Tech Review, WIRED, and HBR.
Dheeren Velu

Dheeren Vélu

Head of Applied Innovation Exchange, AUNZ
Dheeren Velu is Head of AIE and AI Leader at Capgemini ANZ, driving innovation at the intersection of technology and business. He leads the GenAI Task Force, delivering high-impact AI solutions. With deep expertise in AI and emerging tech, he’s a TEDx speaker, patent holder, and Chair of RMIT’s AI Industry Board, focused on transforming industries and the future of work.

    Previous Episodes

    From bull to bear in the DeFi crypto market

    The Quantum effect

    A new era of connectivity with 5G