Skip to Content

CREATE YOUR OWN RAINBOW

Neerav Vyas, Naresh Khanduri, Dinand Tinholt
22 Feb 2023

Unlock true data-powered customer experience in retail

Knowing what your customers want is a first-step to successfully become a customer-first brand and the answer is in the data. Finding the balance between personalization and privacy can be a daunting task for consumer products and retail companies. Like a rainbow, where colors clearly appear in an order, but where they overlap, the complexity increases.
 
Read more on how you can unlock true data-powered customer experience in Retail.

Authors

Neerav Vyas

Global Head of Customer First, Insights & Data, North America
Neerav is an outstanding leader, helping organizations accelerate innovation, drive growth, and facilitate large-scale transformation. He is a two-time winner of the Ogilvy Award for Research in Advertising and an AIconics 2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing.

Naresh Khanduri

VP | Leader Data-driven CX Offer | Global DCX | Capgemini
“I have over 20 years of experience working with clients to transform the way their customer’s experience, interact and engage with them through digital channels. I have led transformational programs from vision to execution for some of the world’s best brands in Retail, CPG, Energy and Manufacturing.”

Dinand Tinholt

Data & AI Strategy Offer Leader
“Even while investment levels in data and AI initiatives are increasing, organizations continue to struggle to become data-powered. Many have yet to forge a supportive culture and a large number are not managing data as a business asset. For many firms, people and process challenges are the biggest barriers in activating data across the enterprise.”