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Connected Commerce in Retail, Consumer Products and services

Digital channels remain the fastest-growing global channel for consumer products companies, outpacing others by a rate of three or more.

Over the next five years, growth of digital is expected to increase, underscoring the need for a holistic commerce strategy.

For brands, the secret to driving double-digit growth during this period is accessing the next generations of the retail ecosystem—marketplaces, social channels, the metaverse, aggregators, quick commerce, and direct-to-consumer (DTC) channels, among others—to establish direct lines of contact with the consumer.

To do this, brands must go beyond the traditional role of merchandizer and embrace the mindset of a merchant, developing the omnichannel excellence, strategic partnerships and new business models that will enable them to rapidly and radically transform.

3 key elements to unlock channel growth

Omnichannel excellence

Bricks & clicks
Pureplay digital

Strategic partnerships

Customer-centric marketplace
Social commerce

New business models

Smart products and services

What is connected commerce?

Connected commerce is Capgemini’s strategic framework for helping our consumer-facing clients upgrade their go-to-market capabilities to compete and win in the new more ecosystem-led generations of retail. With this framework, we help brands tap the power of the new retail models that will be responsible for the majority of sector growth over the next five years.

Connected Commerce offers consumer products companies a reference model for best practices across all main stages of the transformation lifecycle:

Where to play: Defining a high-impact category and channel strategy

How to win: Enabling functional execution and developing supporting capabilities to enable data-driven connected commerce

How to scale: Assembling the necessary data capabilities, technologies, partnerships and services to enable a connected commerce ecosystem

Transforming the omnichannel commerce experience with Capgemini Interested in talking with an expert about how to unlock double-digit growth in your organization through omnichannel commerce experiences? Get in touch.

Meet our experts

Tim Bridges

Global Head of Consumer Products & Retail
Tim Bridges leads Capgemini’s Global Sectors and the Consumer Products, Retail, Distribution (CPRD) global sector practice, a portfolio that includes major global retail, fashion, restaurant, consumer products, transportation, and distribution brands such as McDonald’s, Coca-Cola, Meijer, Office Depot, Domino’s, and Unilever.

Lindsey Mazza

Global Retail Lead, Capgemini
Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

Owen McCabe

Vice President, Digital Commerce – Global Consumer Goods & Retail, Capgemini
Owen is Capgemini’s Global VP for eCommerce. He previously led the Digital Commerce Practice at Kantar and held senior marketing and sales roles at both Procter & Gamble and Nestle. He has domain expertise in eCommerce, digital marketing, brand marketing, route-to-market strategy, and category management. Owen’s passion for digital commerce came about after a private equity assignment in an online travel business.

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