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Consumers are balancing spending on essentials with small indulgences that provide an emotional boost

Consumer priorities are shifting in 2026 with fairness emerging as the foundation of consumer value, reveals  Capgemini Research Institute’s annual global consumer trends report, ‘What matters to today’s consumer 2026: How AI is transforming value perception’.

Jan 6, 2026
Corporate news

Change in the composition of the Board of Directors

Jan 5, 2026

European Research Project Unlocks the Future of Immersive Collaboration

Dec 16, 2025
Reports

TechnoVision: Top 5 Tech Trends to Watch in 2026

Dec 9, 2025
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Customer first

What matters to today’s consumer 2026

6 Jan, 2026
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Customer first

Retail trends 2026

6 Jan, 2026
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Customer first

Unleashing new waves of value through AI-driven customer service

6 Jan, 2026
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Invisible AI

2 Jan, 2026
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Hunting for dragons

Sarah Gonçalves wasn’t always a data engineer. She began her career as an archaeologist, unearthing the secrets of the past in sites across France before retraining as a data engineer. She brings the same curiosity to her new vocation at Capgemini, using artificial intelligence (AI) to uncover what lies beneath the surface.

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