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Data and AI

Powering and protecting brands with generative AI

Governance and guardrails for CPR companies

A well-articulated GenAI strategy enables enterprises to identify, build, and deploy beneficial use cases while protecting brands from unnecessary risks. Savvy CPR companies understand the link between excellent customer experiences and competitive advantages – so it’s no surprise most are excited by the prospects of using generative AI to create innovative ways to engage with consumers. But while the potential benefits are huge, CPR companies must ensure the right governance and guardrails are in place to protect a critical asset: the brand itself.