The retail sector has been embracing novel digital innovations rapidly, be it for the essentials or the luxury categories to redefine customer experiences. The pandemic further accelerated such technology investments from organizations aiming at expanding profitability across geographies.

Vidhya

Read this insightful industry trend article to know the thoughts of Vidhya Krishnaswamy, Vice President and Head of CPRD, India Business Unit, Capgemini India, about how such tech strategies are influencing consumer engagements.