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Customer first

Hunting Profitability

Digital commerce has grown in recent years, but profits can be elusive. But now, the pressure is on, and companies are on a quest for commerce profitability.

The volume of digital commerce has grown significantly in recent years due to several reasons, notably the pandemic, growing customer digital maturity, and an increase in quality of the overall customer experience at each step of the customer journey. Yet, profitability has been a constant issue in digital commerce, which is sometimes perceived as one of the less profitable channels.

Online shopping is not discount shopping

What is the solution – how can companies ensure their digital commerce really does add to their
bottom line? Increasing profitability is about having it both ways: reducing cost of sales and improving revenue.

Download the whitepaper to learn more.

Meet our experts

Rich Minns – Our Expert

Rich Minns

Group Commerce CTO
“I have over 20 years of experience working within IT and Commerce. I oversee the architecture and development of large commerce, content, headless, and microservice projects – always driving value for my clients.”
Xaviere Tallent – Our Expert

Xaviere Tallent

Business strategist Europe at Capgemini
With over 30 years of experience in data-driven digital commerce transformation, Xavière has helped organizations successfully reinvent their business and leverage new technologies to deliver better online and offline customer experiences, throughout the value chain. As a commerce trend expert, with a deep industry expertise, she assists her clients in putting their customers first to drive business value at scale.

Christoph Kipp

CTO Commerce Europe
“I have more than 20 years of experience in the field of Customer Experience Technology, especially in Digital Commerce – both in B2B and B2C. I have spent most of my career advising customers as a Solution and Enterprise Architect on improving their digital business processes. My passion is working with clients in new industries and understanding and solving their unique challenges through technology.”