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GBS as a catalyst for growth: From cost center to strategic powerhouse

SSON research and analytics, in collaboration with Capgemini, reveals the evolution of global business services from cost-saving back-office function to strategic partner driving enterprise growth.

Geopolitical instability, the rapid advancement of AI, and supply chain volatility are causing businesses to view Global Business Services (GBS) as critical to long-term business success – with many now aligning it to crucial boardroom goals.

However, while many organizations believe GBS offers cross-functional visibility and operational strength – making it a major player in digital transformation – execution lags intent.

This paper provides a roadmap on how GBS can add value across finance, supply chain, client operations, and HR through the power of AI, automation, and data. However, to unlock this potential, organizations must overcome cultural resistance, while investing strategically in analytics, and securing key executive sponsorships.

This may seem daunting, but organizations have a secret weapon in this fight: AI agents. Intelligent systems that solve complex problems through advanced reasoning, prediction, and adaption algorithms – positioning GBS as a transformational force in any business strategy.

“GBS is no longer just about cost containment but about making significant, innovative, lasting contributions to revenue generation and profitability by identifying and orchestrating initiatives that are truly enterprise wide”

– Harsh Madan, Global Go to Market Lead for GBS, Capgemini’s Business Services

Contact Business Services

To learn more, contact Capgemini’s Business Services at businessservices.global@capgemini.com

Meet our expert

Harsh Madan Global Go to Market Lead for GBS, Capgemini’s Business Services.

Harsh Madan

Global Go to Market Lead for GBS, Capgemini’s Business Services
Harsh is the Global Go-To-Market Lead for GBS with over 25 years of experience in consulting and sales across industries and geographies. Having created, led and won several big deals, Harsh is actively involved in the development of a transformational approach to reposition GBS organizations towards value players and innovation incubators.