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Towards a unified virtual universe for mass engagement

Alexandre Embry
Feb 9, 2024

Building a persistent, open and interoperable #virtualworld 

 Through gamified experiences to reach broad audiences remains on top of brand’s agenda.
The Walt Disney Company investment of $1.5B in Epic Games is an iconic recent deal in that perspective.


While being a world-class games experience, Disney’s intend is to leverage Fortnite as the new persistent universe to offer a multitude of opportunities for #consumers to play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar and more.


That’s definitively a significant move toward bringing more 3D and immersive experiences in the entertainment industry.

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Meet the author

Alexandre Embry

Vice President, Head of the Capgemini AI Robotics and Experiences Lab
Alexandre leads a global team of experts who explore emerging tech trends and devise at-scale solutioning across various horizons, sectors and geographies, with a focus on asset creation, IP, patents and go-to market strategies. Alexandre specializes in exploring and advising C-suite executives and their organizations on the transformative impact of emerging digital tech trends. He is passionate about improving the operational efficiency of organizations across all industries, as well as enhancing the customer and employee digital experience. He focuses on how the most advanced technologies, such as embodied AI, physical AI, AI robotics, polyfunctional robots & humanoids, digital twin, real time 3D, spatial computing, XR, IoT can drive business value, empower people, and contribute to sustainability by increasing autonomy and enhancing human-machine interaction.