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“O” is for “Optimize” – an introduction to Capgemini’s ESOAR


Wouldn’t the world be a much better place if we could optimize everything we use each day? Water, electricity, transport, food … time, money, and energy!

I live in Delhi, and as you’re probably aware, we have a problem with air pollution. With this in mind, I recently decided to give carpooling a go with a Capgemini colleague that lives in near me. We take it in turn to pick each other up on alternate days.

On top of the interesting and light-hearted conversation that puts me in the right mood for everything the day throws at me, carpooling is also an excellent example of “optimization.” We both benefit from a 50% saving in fuel cost and less driving strain, not to mention the benefit to the environment and society in having a lower number of cars on the road.


To my mind, Uber is one of the best examples of optimization and how you can improve your asset utilization. They have truly perfected the utility model of leveraging an asset somebody owns to get the best out of the resources available – helping vehicle owners to get the best return on their investment, while generating additional value.

Anyone that owns a car newer than 2008 (at the time of writing) can join Uber and start optimizing on their investment – the more they use their asset, the more money they will earn. Uber has optimized their fleet usage by leveraging automation, artificial intelligence (AI), and machine learning to develop a commercial model based on supply and demand, and peak traffic hours.

Optimize your assets

This kind of asset utilization mindset can also be applied to your organization’s business operations. Capgemini’s ESOAR (Eliminate, Standardize, Optimize, Automate, Robotize) transformation methodology helps to improve the efficiency and effectiveness of your business processes.

Following the “Eliminate” and “Standardize” steps that identify opportunities to remove non-value adding processes and tidy up your repetitive processes or process steps, “Optimize” step enables organizations to use existing tools and functions to maximum effect.

Optimization derives the maximum utilization and capabilities from what you already have, which, in turn, leads to enhanced productivity and process improvement.

Re-engineer the current state of your business processes

Implementing the five ESOAR steps in the correct order leads to a complete re-engineering of your processes that sets the agenda for a holistic approach to transformation of your business operations.

“Optimize” is just one these steps that helps to improve your asset utilization, enabling you to start implementing automated solutions that drive enhanced value for your business.

To learn more about how Capgemini’s ESOAR methodology can re-engineer your processes to help reimagine your business operations, contact:

Learn more about the “small steps” our teams have taken on the road to big, successful transformations.

Atul Kulshreshtha  is a tech savvy business leader with 30 years’ experience in BPO and shared services transformation. He is passionate about operational excellence, talent development, and exploring new disruptive technologies that can enhance the efficiency of business operations. He has successfully designed and implemented value-adding solutions for clients across a range of businesses.