The America's Cup

Cutting-edge technology and sheer team spirit

Global and technology-driven by nature, the America’s Cup is one of the most iconic and prestigious events in the global sporting calendar. With technology innovation, high performance and team spirit at the heart, it embodies many of the Group’s values, and makes for a natural fit with our sports sponsorship portfolio.

As part of our partnership, we teamed up with the 37th America’s Cup to reveal the power of the wind during the 2024 competition.

Capgemini brought a new dimension to the 37th America’s Cup with WindSight IQ™

Combining cutting-edge technology and engineering with stunning design, with WindSight IQ™ we led the way to a new era of fan experience. Bringing the physical and digital worlds together, we enabled millions of viewers to see and understand the wind in real-time, a first in the history of sailing and broadcast television.

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“Global and technology-driven by nature, this prestigious sailing tournament – more diverse and sustainable than ever this year – embodies many of the Group’s values.”

Aiman Ezzat, CEO of Capgemini

Making the wind visible

When passion for sports meets innovation spirit to see the unseen.

WindSight IQ™, a whole new dimension to the race

Bringing together the digital and physical worlds

Capgemini’s WindSight IQ™ was a gamechanger for the experience of sailing events. Combining our expertise in technology, engineering, data and design, we used LiDAR (light detection and ranging), sensor fusion and scientific computation to reveal the wind in augmented reality (AR) and virtual reality (VR) graphics.

LiDAR technology

3 LiDARs positioned along the Barcelona Bay, each averaging a 6.5km scanning range up to a maximum of 12km. Each scanner with a 30 degree per second scanning rate with a wind speed accuracy of u0026lt;0.1m/s up to 35m/s (68 knots) of wind.

Wind visualisation

AR and VR to unveil real-time wind conditions across the race area. Provided heightened immersion in the action and a captivating visual spectacle.

Simulation

AR and VR simulation of tactical scenarios before, during, and after the race. Combination of real-time wind field data and a Ghost Boat Simulator.

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Winning with team spirit

Teamwork lessons

Sailing to success

Enhancing the fan experience

Grant Dalton, Emirates Team New Zealand boss, introduces the America’s Cup as the pinnacle of sailing and highlights its synergy with Capgemini, promising a great viewer experience.

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A little history

The America’s Cup is the oldest international sporting competition still operating. Races are held between two yachts – the defender (this year, Emirates Team New Zealand) and the challenger.

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Shared values

Inside story

Sporting values

Famous victories, record-breaking feats, and sublime examples of individual skill – these are the things that make sports headlines. Behind every sport’s success, however, there is a story of the hard work, inspired leadership, and team mentality that combined to make it happen.u003cbru003eu003cbru003eThose attributes can deliver wins at work too. We asked two Capgemini colleagues who compete in sports how the values learned on the training field play out in the workplace.

Inside story

The 37^th America’s Cup